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多普施激光 > 激光焊接应用案例 > 激光标识,真正一品一码,东鹏特饮开盖扫码领红包活动开启
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激光标识,真正一品一码,东鹏特饮开盖扫码领红包活动开启

文章来源:人气:52发表时间:2019-01-05

        深圳市东鹏饮料实业有限3d之家成立于1987年,是深圳市老字号的饮料企业,生产的维生素功能饮料”东鹏特饮”,在南方市场具有广泛影响力。目前东鹏正积极拓展全国市场,打造全国知名品牌。

        在市场竞争日益激烈的今天,东鹏不单依靠3d之家求生存,树立品牌并使之不断提升将是东鹏赖以生存和发展的希望。饮料3d之家在营销推广过程中,都必不可少的需要定期做促销活动,东鹏最初通过在瓶盖内部压印”再来壹瓶”和”谢谢品尝”两种文字,达到了一定的促销目的,但这种简单的文字方式容易被批量造假,不法分子拿着假冒有奖盖去领取赠品,给企业带来损失。为解决造假问题,后来改为在盖内用激光标记12位字符,消费者扫描瓶身上的东鹏微信公众号二维码,再手工输入盖内12位字符确定是否中奖,输入过多字符让消费者体验相对较差。

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